Medium 73 Point Bold 55 Point. You got it: Helvetica is coming to Vancouver. To celebrate this perfect font’s 50th birthday, the BC chapter of The Society of Graphic Designers of Canada is hosting a one-night screening of the documentary Helvetica on August 7th, and VFS Digital Design is helping sponsor the event.

The director of the film, Gary Hustwit will be in attendance, speaking in conversation with Vancouver’s own Douglas Coupland after the screening.

For a biopic about a typeface, Helevetica’s getting some decent hype. The International Herald Tribune wrote a great story on the film and its subject, featuring a sharp slideshow of graphic art to get you up to speed on the cultural impact of this modern font.

See the documentary everyone in the design world has been texting each other about at the Empire Granville 7 Cinema, 855 Granville Street, at 7pm.

To purchase tickets visit www.gdc.bc.net/helveticafilm

After the fold, check out the white-on-black poster for the Vancouver screening, designed exclusively using — guess what?