It’s what you get when your faculty are connected to industry. And our one-year Entertainment Business Management program is no exception: its instructors have something to say about film producing or accounting or music publishing because they’ve been there and are still there.

Case in point: Ken Ashdown, the music exec turned EBM Head of Department, has contributed a section in Marketing: An Introduction, 3rd Canadian Edition, which came out earlier this month.

Ken’s section is called “How do you compete with free?” and touches on pricing in the music industry – drawing heavily, of course, on his own expertise and experience. Check it out!