Even if you’re not on Twitter, you might have heard of actor Ashton Kutcher‘s popularity on the social media site. Simply put: he’s a tweeting machine. With almost 4.4 million followers, Ashton’s tweets reach a massive audience and can, for example, greatly increase the exposure of a well-crafted video.

That’s exactly what has happened in the past 14 hours to Digital Design student Jordan Clarke‘s “Box Animation” short: after Kutcher’s two tweets about it, the video received a 13,000-view spike on Jordan’s Vimeo profile.

Click here to see Jordan’s amazing short for yourself on VFS’s YouTube channel.

Also, be sure to follow VFS on Twitter.