The project is about uncovering the most exceptional talent working in video today: the talent that inspires us, challenges us, surprises us, and changes the world.
In short, it’s about celebrating an entire medium and its power.
Developed by YouTube and the Guggenheim Museum in collaboration with HP, YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. This global online initiative is not a search for what’s “now,” but a search for what’s next.
YouTube Play is looking for submissions – including animation, motion graphics, narrative and non-narrative films, music videos, or something entirely new – of under 10 minutes in length that were created within the last two years. Up to 20 videos will be chosen to be presented at the Guggenheim Museum in New York, as well as Berlin, Venice, and Bilbao.
The deadline to submit is coming fast – July 31, 2010. Find out more, read the guidelines, and submit your work now at youtube.com/play.